When you see a lite brite at night under a bridge what do you think? Bomb? Advertisement? Glow in the dark T-shirt?
Needless to say the big corporations of the world have seen the graffiti on the wall and realized that Super Bowl advertising isn't cost effective, but subversive viral marketing is. So what if a few low-level cartoonist will spend the rest of their careers in jail, it worked. This "Evil Genius" design is made to simply say if it didn't work it wouldn't be on this t-shirt. And if it's free advertising that you want, then you've got it.
